New Beauty Tips to Avoid Being Scammed


2014-05-30 10:01

How do you base your buying decision on your beauty and skincare products? If you are like most women, you look for words like “Firming,” “Hypoallergenic,” “Brightening” and “Organic.” But did you know that many times those words are just marketing hype?! Discover for yourself these new beauty tips that will help you avoid being scammed as you learn what to watch out for and what to look for the next time you go shopping for cosmetics.

“Is the beauty industry trying to dupe you?” asks Dr. Oz as he reveals to viewers the beauty buzzwords the industry uses on consumers to entice them to spend money on products they don’t really need.

With Dr. Oz is special guest Jamie Kopf, senior associate editor for ShopSmart magazine who points out the following 3 beauty buzzwords you need to ignore and the 3 that are the real deal when it comes to your skincare.

Beauty Tip Buzzword #1: “Hypoallergenic”—buyer beware

“By its definition alone you would expect it to be―and it definitely implies―that the product does not include ingredients that are likely to cause allergic reactions on your skin. But in fact, the FDA has no standard definition for hypoallergenic,” says Ms. Kopf who warns viewers that manufacturers use the term “hypoallergenic” loosely to convince the consumer that they are getting a skin-safe product.

Ms. Kopf recommends that to find a true hypoallergenic product that you need to read the ingredient label and nix those products that contain ingredients that are known allergens to people with sensitive skin.

Beauty Tip Buzzword #2: “Lifting”—buyer beware

“Again, this is a term that has no standard definition,” says Ms. Kopf who points out that the term “lifting” is typically found on skin moisturizers for the face. And while the serum or lotion may really moisturize the skin, none of them actually lifts the skin to give you firmer, less sagging facial skin.

For information on how to treat sagging facial skin, Dr. Oz offers these tips on how to make your skin look 7 years younger in just 7 weeks.

Beauty Tip Buzzword #3: “Dermatologist Recommended”—buyer beware

If you think that a product recommended by a doctor or by “9 out of 10 doctors surveyed” that a skincare product really works—think again. According to Ms. Kopf, these is a type of borderline bogus claim where companies base their claims by sending free samples to dermatologists with a survey form and then report it as they see fit to sell their product.

“It’s not outright false—but it is a little misleading,” says Ms. Kopf.

Beauty Tip Buzzwords that You Can Count On

According to Ms. Kopf, not all beauty-related buzzwords and claims are bogus. To help viewers choose beauty and skincare products that do work as claimed, she recommends looking for those that include the following words:

1. Broad Spectrum― “This is an important one because it pertains to sunscreen,” says Ms. Kopf who points out to viewers that the term was officially defined last year by the FDA as meaning that this is a product that covers the entire range of UVA and UVB skin-damaging rays from the sun.

You can choose the correct sunscreen with this informative advice provided in part by the FDA.

2. Non-comedogenic― “This generally means that the product is free of ingredients that can clog up the pores," says Ms. Kopf.

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